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Space Jam: A New Legacy

The "Oz Casts a Spell on Amazon" campaign was strategically approached to elevate Universal's "Wicked" beyond a typical film release, positioning it as a cultural phenomenon and enduring entertainment franchise through Amazon's unique canvas. The ambitious global integrated marketing initiative transformed Amazon's into an immersive gateway to Oz, creating multiple touchpoints for audience engagement and brand interaction. At the helm of this groundbreaking campaign, I served as lead Creative Director, overseeing the entire project lifecycle while managing cross-functional teams and fostering partnerships with Universal Pictures and external partners. My role encompassed leading creative ideation, developing strategic frameworks, and orchestrating the seamless integration of physical and digital experiences to bring this ambitious vision to life.

 
“Deliver & Dunk”
 

Warner Bros. sought to amplify awareness for Space Jam: A New Legacy through Amazon's delivery boxes, knowing Prime boxes are the unskippable element at the most rewarding moment in a customer's shopping journey. We saw an opportunity to create an interactive Amazon box experience that would promote the film's release while engaging audiences with the movie's basketball theme. We launched millions of custom Space Jam-branded Amazon boxes nationwide. Each box featured an innovative design that turned everyday deliveries into interactive game moments by transforming into basketball hoops. We partnered with key social media influencers to amplify reach and engagement.

Role: CREATIVE DIRECTOR