“Mystery Box Adventure”
This integrated Super Mario campaign harnessed Amazon's touchpoints, translating the game's signature reward mechanics into real-world customer experiences. Amazon's boxes became the perfect metaphor for Mario's iconic question mark blocks, engaging fans and customers alike through elements of surprise and delight. This strategic integration showcased Amazon's unique ability to deliver immersive brand experiences at unprecedented scale.
Role: LEAD CREATIVE DIRECTOR I PArtnerS: ON-BOX-ADVErtISING, ALEXA
Sweepstakes
Fans played the Super Mario game for a chance to win Universal Studios tickets, special content, and merchandise.
Amazon Brand Store Page
Alexa Theme
Alexa devices brought Super Mario's world to life through custom responses, backgrounds, Easter egg, and sounds in everyday Alexa interactions.
