“Lightyear Enters the Infinite Space of Amazon”
Telling the origin story of one of Disney's most beloved characters was no easy feat. For the Lightyear release, we created an unprecedented Amazon-wide integrated campaign that took the iconic space ranger "to infinity and beyond." Lightyear launched into the Amazon universe, delivering delightful experiences to customers far and wide. Having trekked across the galaxy, Amazon's unique offerings took this space ranger where no toy had gone before - to infinity and beyond!
Role: ART DIRECTOr I PArtnerS: ALEXA, Lockheed Martin, PRIME
Search & Discovery
A hidden Easter egg activated when customers searched #Lightyear on Amazon. This experience broke Amazon's monthly search record in a single day.
Prime Day
Lightyear pioneered Amazon's first cross-category Prime Day promotion, offering customers $10 credit for purchasing either movie tickets or toys. This innovative content to commerce approach created a seamless shopping experience.
