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Our team created Goosebump-ified experiences that Halloween shoppers would notice. And remember.
This program included Amazon Books integration and was a complex multi-touchpoint campaign including in-store physical displays, online placements, Amazon.com Hero Takeover, landing pages, Bookstore bags, bookmarks, email blasts and social posts.
I led this campaign, owning it from the initial pitch through execution, as well as attending the book signing in New York with author R.L. Stine.